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The Small Business Website Checklist: 12 Things to Get Right Before Launch

By SN Digital Media Team ·

The Small Business Website Checklist: 12 Things to Get Right Before Launch

A website does not need to be large to be effective. It needs to be clear, quick and trustworthy. Before you launch, walk through this checklist.

Clarity

Can a first-time visitor understand what you do, where you work and how to contact you within five seconds? Put your core service and a primary call to action at the top of the homepage.

Speed and mobile

Test on a mid-range phone over mobile data. Compress images, use modern formats such as WebP and avoid heavy sliders.

Working forms

Submit every form yourself. Confirm the enquiry reaches your inbox and that the visitor sees an honest confirmation only after the submission succeeds.

Search basics

Unique page titles, meta descriptions, a sitemap, Search Console verification and a Google Business Profile give you a strong start.

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