When you run paid campaigns, two costs are involved: the advertising budget you pay directly to platforms like Google or Meta, and the management fee for planning, setup, optimisation and reporting.
Keep them separate
Transparent agencies keep these costs separate so you can see exactly how much reaches the platforms. Your ad accounts should be in your business name.
Plan a test budget
Start with a budget large enough to gather data for a few weeks, then scale what works. Results vary by industry, competition and offer.
Measure what matters
Track enquiries, cost per lead and sales — not just clicks and impressions.
